Customer Relationship Management (CRM) is a web enabled solution which is used to track each and every activity of the lead and its status description along with the conversion stage or till closing the deal.
vtiger CRM is an open source CRM application that was forked from SugarCRM with the intention of being a fully open source CRM application with comparable functionality to SugarCRM and Salesforce.com. It offers reporting, a customer portal and an Outlook plugin in its free edition, whereas those functions are in paid versions of the other CRM applications.
In its most recent version 5.3.0 (current as of November 11, 2011), vtiger offers all the usual CRM functions:
- Sales automation (customizable product entries, inventory management, quotations, billing, and trouble ticketing)
- Customer support & service functions, including a customer self-service portal
- Marketing automation (lead generation, campaign support, knowledge bases)
- Inventory Management
- Analysis and reporting